Tremend @ IoT Fest Bucharest: Insights on building a consumer IoT business

4 min read >

Enterprise solutions & News

A pervasive message during last weekend’s IoT in Bucharest was that the Internet of Things is booming, while several challenges remain. New technologies are emerging and so are security threats. Connected devices create disruption opportunities in several industries, some of which are still unknown.

We took the opportunity to showcase live demos of our IoT solutions (starring Rainmachine) and prototypes. Furthermore, we shared insights about building an IoT business that drives our engineering approach to IoT software.

Here are some key ideas:

  • Building and selling a connected product is a service business, as the sell-and-forget model is replaced by lifetime engagement with customers
  • With the right software integration (see Cloudmatix), the connected product creates business opportunities throughout its lifecycle:
  1. Manufacture – Add secure elements to authenticate your devices.
  2. Sell – Learn the identity of users and keep marketing your product proactively.
  3. Provision – Focus on seamless customer experience.
  4. Use – Deliver ubiquitous support – in-app, online, social, and on-call.
  5. Monetize – Make recurrent user billing easy with subscription plans and remote feature activation
  6. Maintain – Proactively search and fix issues with your device fleet
  • Software integration can offer answers in a single dashboard: How many things did I sell? Who bought them? Which ones are active? Where are they?
  • Similarly, an integrated tool can track the performance of your devices and platform. So you can proactively reach customers before they know they have a problem.
  • The usually complicated way of provisioning and setting up connected devices can be simplified to a three-step process: buy, login, and power up.

Facts and figures expressed by other speakers during the event:

On IoT growth:

  • A new wave of low battery-wide range of devices is emerging – also called Massive IoT.
  • In 2022, out of 29 billion connected devices, 18 billion will be IoT devices.

On IoT security:

  • It is hard to make cheapsmart, and secure IoT devices. For the time being you need to pick two.
  • If security concerns are not properly addressed, we may be looking at the Internet of Ransomware Things in the following years
  • There are a lot of vulnerable smart TVs in use right now. It may be a good idea to have a separate physical switch for your own smart TV.   

On IoT UX:

  • Customers don’t usually fill in registration forms. But they love Facebook or Twitter login in their apps.
  • Trouble tickets are a source of five-star reviews if you answer them really fast.

At Tremend we have had the experience of developing IoT solutions for telecom, advertising, oil and gas, smart city infrastructure, consumer electronics, and industrial equipment. We are also pioneers in Low-Power, Wide Area Network solutions, with LoRa and NB-IoT technologies. We are currently building CloudMatix, a comprehensive IoT business integration solution. If you are looking for the right tools for bridging connected devices with enterprise solutions, feel free to say

For over 11 years we have developed Internet of Things solutions, e-commerce platforms, enterprise solutions, embedded software, CRM, CMS, ERP integration, and custom software. Over two million users benefit from solutions developed by our team of software engineers.

IoT Fest in Bucharest was organized upon the initiative of IoT creators and supported by Telekom Romania. creators are proudly supported by hub:raum, an innovation hub for early-stage startups created by Deutsche Telekom Group to support innovative businesses in Central and  Eastern  Europe.

CityHack 2017 – the competition for a smarter city

CityHack 2017 – the competition for a smarter city

Over 100 experts from Orange, Tremend, and Actility gathered this weekend for a 24-hour smart city hackathon, CityHack 2017. During the competition, the participants from both Romania and France prototyped and presented the newest solutions that can change the way we live, work, and spend our time in the cities of the (near) future. “The idea behind organizing CityHack together…

Tremend enters for the 2nd consecutive year in Clutch’s Top 100 of the Fastest-Growing Companies

Tremend enters for the 2nd consecutive year in Clutch’s Top 100 of the Fastest-Growing Companies

Tremend joins, for the second year in a row, Clutch’s TOP 100 list of the companies worldwide with the fastest growth over the years. The ranking compiled by Clutch comprises B2B service providers from all over the world, based on their financial success. In addition, this year Tremend was also recognized by Clutch for its leading eCommerce software engineering services. Clutch…

Tremend Celebrates its 15th Anniversary, estimates 20M Euros turnover in 2020

Tremend Celebrates its 15th Anniversary, estimates 20M Euros turnover in 2020

Tremend, the Romanian company featured for the fourth time in a row in the FT 1000 ranking, celebrates its 15th anniversary and continues the upward trend, estimating a 20 million Euros turnover by the end of the year, an increase of 32% compared to 2019. With clients in 20 countries on four continents and over 700 large-scale projects launched in…

Unlock innovation and digital transformation for your business.

Get in touch

We are always happy to talk





165 Splaiul Unirii, Timpuri Noi Square,
TN Office 2 building, 4th floor,
District 3, Bucharest, Romania, 030134