In 2020, B2B vendors have become increasingly aware of the huge importance of having a strong presence online. Due to the COVID-19 crisis, staying ahead of the curve has become a necessity to survive. As part of your B2B marketing strategy, having a well-performing website is just the first step. However, simply making your products become available online and listing… Read More
In 2020, more than ever before, open banking is changing the future of finances. The open banking standard is enabling regular customers to gain access to financial services and products offered by regulated third-party providers. Because this new standard is free to use, every company can become a provider if they follow certain steps. Before looking at the top 5… Read More
The amount of change in the eCommerce sector can be daunting. This is what stifles brands from scaling successfully more than anything else. In order to thrive, an eCommerce business needs to evolve and integrate PIM as a central nervous system.
In the digital age, companies need a mind shift in order to understand the difference between being customer-focused, in the traditional sense of supply meeting demand, and the action of placing the customer at the very core of everything they do. The former is only surface deep and sometimes repeated as a marketing empty mantra as the latter is actually… Read More
A.I. has come a long way since the notorious victory of IBM’s computer DeepBlue over Kasparov in 1997. It all started decades before the king of chess lost in front of a machine, with Norbert Wiener, the father of cybernetics as he’s titled, who was the first one to theorize that all intelligent behavior was the result of feedback mechanisms… Read More