CloudMatix and the expansion of business

CloudMatix and the expansion of business

3 min read >


After the 2017 IoT concept and pilot implementation explosion that is likely to continue in 2018, an awareness increase is also expected about the business value edge technologies bring. A revamp of the existing IT infrastructures in order to enable intelligence for the next generation of technology will also be necessary. To be more precise, a renewed focus on hardware needs to be balanced with cloud and edge computing. Also, businesses that intend to reap the fruits of AI, robotics, and other revolutionary technologies will need to concentrate their efforts on key processes and strategies.

But meeting people’s needs will be the essential part and that entails empowering intelligent environments through smart investments in service design, infrastructure transformation, and hardware. For today’s businesses flexibility is a must so our engineers decided that a service-oriented approach was best suited for an ever-growing list of features and the business’ need for modularity.

CloudMatix was our answer

It enables end-to-end device management by bridging raw IoT data with mobile and enterprise software solutions.

This platform streamlines the operations by managing connected products through each lifecycle stage. The consequence is a boost in service quality by monitoring and improving the end-user experience. The vendor’s business model is also upgraded by implementing Cloudmatix and an ongoing relationship with the customer will be created instead of a one-time-sell. And this is cardinal because the digitalization of society requires to rethink of the interaction with the customers and that’s because you first need to understand who this new kind of digital customer is if you want to deliver a better customer experience. Now organizations have the opportunity to understand the modern-day buyers, engage with them, and deliver on their expectations of a multi-channel customer experience. Recent studies show that nearly half of the organizations interviewed named customer experience and customer satisfaction as their leading influences in the decision to implement a digitalization strategy.

Businesses shifted the way they interact with customers and how they provide the consumer with a consistent experience, regardless of time and location. By integrating digital technology into all areas of a business the result is a fundamental change in how a business operates and the value it delivers to its customers.

CloudMatix is an excellent tool for customer communication by identifying customers, their devices, and usage patterns. This can be transplanted into marketing campaigns (contacting customers through social media, email, text, app notifications), product announcements, recalls, etc.

For CloudMatix we opted not for a monolithic platform- that would have very likely grown into an unmaintainable and complicated mess-, but to make the system as modular as possible.

Features can be turned on and off by simply removing services in production. Not every device vendor needs all the features at their disposal, hence we are able to quickly accommodate everyone’s needs. The system is quickly expandable with new services depending on the vendor’s requirements. This flexibility of CloudMatix meant that although almost all vendors have asked for customized services on our side, thanks to this architecture we’ve been able to easily integrate new code into the system.

The service-oriented architecture has shined in practice through its scaling dimension. We are able with a few clicks to go from two instances of a service to as many as we like. CloudMatix also has best-in-class business integration and end-to-end security and the platform proved itself for the early adopters in applications like smart lighting, thermostats, and motion tracking.

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