Sudwolle Group

Executive summary 

Tremend created the “Yarn World Tour” virtual experience which enabled Sudwolle Group to continue growing its business and offer superior services to their existing customers, despite the lockdown which has put all physical B2B physical fairs on hold.

The client 

Sudwolle Group is the leading global producer of worsted yarns in pure wool and wool blend. They are famous all across the globe for their impressive range of wool garments produced, being present in over 13 countries across five continents. As a B2B company, Sudwolle Group sells thousands of tons of wool each year.

Business Challenge 

Sudwolle, due to their B2B nature, were mainly finding new customers at large physical fairs across the globe. Additionally, they were showcasing their innovative collections and trends to their existing customers.

Due to the COVID-19 pandemic, they found themselves being unable to present their innovative wool collections to existing customers. That’s where Tremend came in, designing an impressive “Yarn World Tour” virtual experience which enables Sudwolle clients to discover the new collection and place sample orders.

Solution delivered by Tremend 

Tremend delivered a virtual world tour that allows potential clients of Sudwolle to access the latest wool products and collections, all virtually. This digital platform was specially designed to offer a superior experience and to create a similar experience to a physical fair through interactive features and high-end technologies.

Results 

This digital fair was well-acclaimed by the present customers of Sudwolle. It enabled Sudwolle to continue selling their products, despite the lockdown in place. Tremend will continue to optimize the platform and will launch a Chinese version of the site to tap into the huge Eastern Asian market.