CDP-BloomReach Integration Specialist
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CDP-BloomReach Integration Specialist
Location Bulgaria, Remote
As a Personalization Strategy Engineer, you will play a critical role in designing, implementing, and optimizing personalized customer experiences using a variety of Customer Data Platforms, including the use of the Bloomreach CDP. You will collaborate with cross-functional teams including content, commerce, and search to create tailored user journeys that enhance engagement, conversion rates, and overall customer satisfaction. Your expertise in personalization strategies and platform integration will be essential in driving the success of our headless architecture approach.
- Develop a deep understanding of our customer base, their preferences, and behaviors to define effective personalization strategies.
- Collaborate with internal teams including content creators, e-commerce specialists, and search experts to align personalization efforts with overall business goals.
- Utilize various Customer Data Platforms, potentially including the Bloomreach CDP, to implement tailored user journeys across various touchpoints.
- Design and create segmentation rules to target specific user segments with relevant content and offers.
- Drive the integration of personalization strategies into our headless architecture, ensuring seamless interaction between content, commerce, and search systems.
- Monitor, analyze, and optimize the performance of personalization strategies using data-driven insights.
- Stay up-to-date with industry trends, best practices, and advancements in personalization technology to continuously improve our strategies.
Your Skills & Experience:
- Solid experience working with one or more Customer Data Platforms, with experience in Bloomreach CDP being a plus.
- Strong knowledge of personalization strategy development, including segmentation, rules creation, and content-commerce-search integration.
- Proficiency in creating and optimizing personalized customer journeys that drive engagement and conversion.
- Familiarity with headless architecture and its application in delivering seamless, cross-channel user experiences.
- Excellent analytical skills with the ability to leverage data and insights to make informed decisions.
- Strong communication and collaboration skills to work effectively with cross-functional teams.
- (Optional) Experience with React.js and headless web development is considered a plus.
Benefits of Working Here:
Besides an exciting job in a tremendous team, here's what you can expect:
- A fast-paced tech environment
- Continuous growth & learning
- Open feedback culture
- Room for own initiative & ideas
- Transparency about results & strategy
- Recognition & reward for hard work
- Working with a flexible schedule
- Learning & development programs
- Health insurance package
- 30 vacation days
- 6 weeks 'Work your world' program
- Many others perks
Tremend is the newest global software engineering hub for Publicis Sapient. For over 17 years, the company has been infusing its advanced technical expertise into complex and innovative solutions that meet today's digital transformation needs and pave the way for a better and smarter future. By joining forces with Publicis Sapient we're accelerating the impact, providing a good mix of talented engineers, technology, continuous improvement, innovation, and R&D. Here, you'll have the opportunity to unleash your potential, powering up advanced software solutions for some of the world's most iconic brands. Embrace your passion for technology, creativity, and continuous improvement, and join us in making a difference through engineering.